At Lawn Care Marketing Mechanic this is one of the most common questions we receive from the companies we talk to. Understandably so as these are valuable positions on the search engine results page for any local service type business including lawn care and landscape companies. So how the heck do you get listed there anyway? We have outlined our Google Maps Optimization strategy that has helped lawn care companies across the country get their businesses listed in the Google Maps listings on the first page of Google for their services in their local areas:
Getting listed on the first page of the Google Maps for “Your City + Lawn Care” or “Your City + Lawn Mowing” comes down to a few primary factors and is a very coveted place to be as most consumers are unlikely to search beyond the first page of results or to look at “More Places” on the map listings.
Here is what you need to do:
Now that your Google My Business page is optimized we will cover some of the other steps in getting one of those coveted 3 Map positions on the first page of Google.
I know I mentioned this in the Google My Business section but it is worth repeating and covering in more detail as there have been some recent changes in Google’s policy and practices concerning reviews and how they use them from across the web in local search results. If you have not caught on by now reviews are a very important part of ranking for maps as well as organic search results. So you need to have a strategy for consistently obtaining reviews from your real clients, don’t try to game the system here. If you get caught the consequences can be detrimental to your business. Google recently added “Reviews from the web” to your knowledge panel in the maps (a knowledge panel is basically all the details of your business that are displayed to users in maps). Historically only reviews from Google were displayed however now they will show the Google reviews and about 3 more review sites from across the web. That means you will need to focus on getting reviews on some of the most popular review sites like Angie’s List, Facebook and Yelp just to name a few.
Why you should have a review strategy
92% of consumers regularly or occasionally read online reviews and 68% say positive reviews make them trust a company more. This in itself should be enough motivation to go out and develop a strategy to get more reviews. But if that is not enough to convince you, Google Reviews also happen to be a top ranking factor for the Google Local 3-Pack. The takeaway? People AND Google love reviews. So start thinking about some ways to develop a strategy to get more reviews (for both onsite and for Google).
Here are some suggestions on getting more reviews from your customers:
These days mobile and tablet search have surpassed desktop searches for search queries containing local intent. That means that it is more important than ever that your website is mobile responsive so it looks great on all devices. I really recommend that you have a responsive site instead of a mobile version of your site with the rapidly changing device screen sizes it is a better investment to go with a responsive site. But outside of the better user experience a mobile friendly website creates for your visitors it is also a ranking factor with Google.
How to make your lawn care website more mobile friendly:
Before we get started what is a citation exactly?
Here is a simple definition:
A citation is any mention of a business online that includes the business name, address, and phone number (commonly referred to as NAP).
Typical citation sources include social media accounts, review sites, YouTube, and business associations like the BBB or Chamber of Commerce. In addition to this type of citation there are also data aggregators like Factual, Acxiom, Localeze, and Infogroup. Citations may include links to the website and may be structured or unstructured citations. These citations are a valuable aspect of local search engine optimization as well as getting your Google My Business page ranked in the maps.
Why citations are important to your lawn care business.
Google, Bing, Yahoo and other search engines use citations and other factors to determine the online reputation of a business. So the more QUALITY citations your lawn or landscape business has the better it will rank on search engine results pages. That being said there use to be a mindset that more was better and that is simply not the case anymore. You need to focus on QUALITY citations that are relevant to your location and the services you offer. There are some universally acceptable citations like the ones from popular review sites and social media sites, but outside of those it is important to focus on high quality local or niche specific citations.
How do you get citations for your lawn care business?
It is really pretty simple, most of the citation sites are free to create a listing. You just go to their site and fill out the information requested don’t leave anything blank, you need to fill out each submission completely and consistently. Consistency is the most important factor when dealing with citations and the number one thing we deal with as an agency. Having the exact same name, address, and phone number is essential to a healthy citation profile. Most business owners find that after filling out a few of these they would rather just hire someone to do that work as it is very repetitive and time consuming. It is important to partner with a company that is focused on getting you results by using local and niche specific citations to increase your authority in the marketplace like what we do here at Lawn Care Marketing Mechanic.
There is a significant correlation between where a company ranks organically and where they rank in the maps. This is especially true in larger markets. Ranking your website well is no easy task, but the good news is everything we covered here will also help you rank in organic search as well. It is a lot of work to rank a website but the return is worth your investment.
By now you see that there is a lot more to getting ranked on the Google Maps than just creating a Google My Business Listing. At this point you have a few options the first is you can take these things we covered and go implement them, or if you just want to have this stuff done for you by someone that understands the lawn and landscape industry and has a proven track record of getting results for business owners just like you so you can focus on running the operations of your company. Then you can contact us here at Lawn Care Marketing Mechanic and don’t worry we don’t have salesman everyone here is a lawn care marketing specialist that is focused on getting your business more customers because we understand that traffic to your website is great but paying customers are better. We look forward to talking to you.