Simply having a website is not enough to get more clients for your lawn care business. You have to have strategy in place to get your website ranked on the search engine results for your most important keywords. If you run a lawn care business you don't need me to tell you that it's competitive out there. You've got enough on your plate keeping up with customer, employees, and equipment without having to worry about SEO. But I wanted to outline some of our SEO strategy so you can better understand the process:
Setup Local Listing Profiles on:
- Google My Business
- Bing Local
- Yahoo Local
Optimise Your Local Listings:
- Business Name
- Address
- Phone Number
- Category
- Hours of Operation
- Map Location
- Photos & Videos
- Introduction
- Keywords
- Verify Listing
Get Regular Client Reviews Every Month:
- Check How Many Reviews Your Competition Has
- Start With Your Best Customers
- Start Asking For Reviews
- Focus On Major Review Sites First (Google, Bing, Yahoo, Yelp, and Facebook)
Add Name, Address, & Phone (NAP) Citations Every Month:
- Localeze
- Acxiom
- Factual
- Dun & Bradstreet
- City Search
- Better Business Bureau
- Yelp
- Facebook
- Yellowpages
- Angies List
- Etc.
Get Listed In Industry Directories:
- National Association Of Landscape Professionals
- See Where Your Competitors Are Listed
- Get Listed There!
Have A Separate Page For EVERY Service You Offer:
- Have A Services Page And List Every Service You Offer
- Create A Unique Page for EVERY Service
- Link From Services Page To Each Specific Service Page
- Unique Content On Every Page (NO COPY PASTE)
Use Long Form Pages - Minimum of 500 Words:
- Content Is King
- Use FAQ's To Create More Content
- Explain Your Process Or What Is Included
- Highlight The Benefits Of Your Service & Your Company
Optimise EVERY Page Of Your Website:
- Identify Target Keyword For Each Page
- Create Unique Metatags for Every Page
- Create Keyword Rich URLs For Pages
- Use Keywords In Headings - H1, H2, H3
- Use Keywords In Your Text
- Link To Other Pages From Within Text
- Optimise Images
Link To External Sites That Are Authoritative:
- Give Testimonials To Business Customers Or Suppliers
- Link To Social Media Posts
- Link To Directories
Optimize Your Website For Search:
- Google Analytics
- Google Search Console
- XML Sitemap
- Robots.txt
Optimize Your Website For Speed:
- Run Speed Test
- Compare To Competitors
- Switch To SSD Hosting
- Use A Content Delivery Network
Is Your Website Mobile Friendly?
- Check Mobile Friendly Test
- Use Responsive Design
- Don't Use Mobile Site
Is Your Site Safe?
- Switch To SSL (https://)
- Setup Anti-Malware
- Backup Your Site
Have And Post To Your Blog:
- Newsletter
- How To Guide
- Buyers Guide
- Best Practices
- Product Review
- Service Review
- Best Of Lists
- List Based (10 ways to)
- Ways To Use
- Videos
- Common Mistakes
- Checklist
- Case Studies
- Local Interest
- Local Guides
- Seasonal / Holiday Guides
- Upcoming Events
Optimize Content For SEO & Sharing:
- Attention Grabbing Headline
- Identify Target Keyword
- Include Keyword in Metatags
- Optimize Open Graph Data
- Keyword In Title & Headings
- Keyword In URL
- Optimise Image
- Add Related Keywords In Text
- Link Internally To Other Pages
- Link Externally To Authority Content
- Check Mobile Responsiveness
- Check Load Speed
Use Video:
- Set Up You Tube
- Before & After Videos
- Slide Shows
- Screen Capture
- FAQ's
- Interviews
- Service Descriptions
- Whiteboard Presentation
Optimise Videos:
- Choose Keyword For All Videos
- Add Keyword Rich Title & Metatags in YouTube
- Transcribe Video & Create Blog Post w/ Video Embed
- Optimise Blog Post (Title, Meta, Headlines)
Create Trust On Your Website:
- Reviews
- Testimonials
- Certifications
- Guarantees
As you can see there is a lot that goes into Search Engine Optimization for your lawn care website. If you would like to work with a trusted partner that understands your business and specializes in working with businesses just like yours fill out the form below.
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