Guestographics are guest infographics. There are both images and text in this piece, and it is published on or linked from multiple websites. It's not unusual for brands to collaborate on guestographics for a specific use. Establishing stable connections and establishing brand awareness are both attainable through this method.
In addition to publishing an infographic on your website, you can create guest content that includes a link to it on another website using the guestographic concept.
Guestographics are powerful because you can use them to boost SEO using backlinks, build brand awareness and create new connections with other brands.
The best part about using guestographics is that they are free to create. You can use Canva to create a guestographic for your social media today or hire a graphic designer for a fully custom design.
Instructographics are infographics that explain how to do something in an engaging manner. Instructographics are a great addition to your content strategy as they are easy to digest and showcase your product and how to use it effectively.
You are only limited by your own creativity when using instructographics for step-by-step instructions or other how-to guides.
The best thing about them is that they are free to create using online sites like Canva (or hiring a graphic designer) and record a better share rate than other forms of content.
Drawing on a whiteboard can be an effective way to explain a point, process, or product visually attractively for artists, graphic designers, or people good with a marker.
You can use whiteboard videos for almost anything that can be illustrated. Whiteboard videos create a sense of curiosity as the viewer waits to see how the rest of the story unfolds. Plus, the illustrations are pretty entertaining to watch.
Creating whiteboard videos doesn’t take a special skillset, especially with whiteboard video making programs like
Doodly
or
MySimpleShow
. But just like giving a speech, you may need to practice prior to recording to ensure everything flows smoothly.
Carousel posts involve posting multiple photos and videos into a singular post. These are super popular at the moment and record a higher engagement rate than static posts due to the fact the user has to swipe to see more information.
Carousel posts are an effective way to share information with your audience. Aim to include a call-to-action within your carousel post to improve its effectiveness.
You can use screencasts to explain how to do something or solve a problem in simple to follow steps. The screencast format also allows you to create videos such as tutorials with relative ease. It is a great way to answer the most important questions that get asked over and over again.
Your voice is heard and your story is visualized when you create a screencast, rather than just a static video. Other content marketing methods lack the personal touch that screencasting offers. The best part? It’s super easy to get started using a laptop or PC.
Influencers are a great way to add instant credibility to your business. Plus you don't need a massive budget to work with influencers. Micro and nano-influencers are perfect for small businesses looking to get started with influencer marketing.
Best yet, these influencers already come with a built-in audience which can help boost engagement on Social Media and drive targeted traffic to your business.
How to find micro influencers for your business?
The types of content marketing you choose to use doesn’t have to be complicated. By following some of the ideas listed above - you will be well on your way to creating fresh, exciting content that will put you one step ahead of your competitors. But no matter if you prefer to write blog posts, make videos or create social media content getting creative with your content is a sure-fire way to boost engagement and win more leads.