The big advantage to TikTok Ads is the targeting available. TikTok offers the typical demographic targeting like gender, age, location, language, and household income. Then they offer custom audiences and lookalike audiences from your database of leads and customers, which isn't much different than what is available on other platforms. Where TikTok is different is there interest, behaviors and purchase intent targeting. Giving you the ability to dial in to what users are interested in.
