Google ads management

Don't Get Stuck In Traffic...

There is only one thing that will be at the top of Google when someone searches for a local lawn care company, and that is going to be a Google Ad. Actually most likely the top 6 results will be ads and they make up approximately 25% of the clicks on the search engine results page. So Google Ad's is a good strategy for getting in front of your ideal customer when they are searching for your services. At Marketing 180 we set up and manage your ads, you pay Google directly for your ads so you know exactly how much of your advertising budget is actually going to ads so we can measure return on ad spend using  that data to make decisions on when and what to advertise.

search ads

Zoom To The Top Of Google!

The most popular ads for lawn care companies are search ads. These are ads that are triggered based on the query someone asks of Google and their physical location. At Marketing 180 we recommend running two types of ads for lawn care companies. The fist is the Local Service Ads commonly known as Google Guaranteed or Google Recommended ads. These are typically at the very top of the page and require a business background check with Google to get started. They generate phone calls to your office and you only get charged when you receive a phone call from a lead. The great part about these types of ads is if you get a call that isn't a lead you can dispute it and get a refund. The other type is your typical search ad that is triggered in the same way based on query and location. These ads show just below the local service ads and are charged per click to your website. Between these two types of search ads, they represent about 25% of all the clicks on the search engine results page.

lawn care remarketing ads

Get Visitors To Come Back & Convert.

When someone visits your website but doesn't fill out a form for you to follow up with them there is only one way to stay top of mind and that is through remarketing. Remarketing is showing your text, image, or video ads to them on other pages they visit on the internet or on social media. This is done by setting up tracking pixels in your Google Tag Manager. This is extremely affordable and effective way to keep your branding in front of potential customers.

youtube ads For lawn care companies

Catch Customers With Their Pants Down...

At Marketing 180, we know that YouTube ads are the secret sauce to boosting your lawn care service business. Think about it - where else can you showcase your services while people are laying in bed or sitting on the porcelain throne? With YouTube ads, you can target your ideal customers, grab their attention, and convince them that you're the go-to company to solve their problems. So get to branding your business instead of just running typical ads. Let Marketing 180 show you how to make YouTube your personal branding playground.