Want to participate in an easy trend? Try the “Tell me without telling me trend. It works pretty much as you would assume. Businesses can talk about their core values, and products/services by demonstrating they are high quality/sustainable/earth friendly/long lasting/etc. Find all the latest trends and sounds on the discover page.
#3 Repurpose Your Content and Repost it on all Social Media Platforms
Posted your short video to TikTok? Great. Now post it as a reel on Instagram or a short on YouTube. Content is made to be distributed and if you want to increase site traffic it needs to be seen.
And if you want to go even further to achieve a higher conversion rate, slice up your video into smaller clips and use it as an ad creative. Repurposing content is the king of successful marketing.
#4 Hire Influencers for your Ad Marketing or Incorporate Customers into Your Content
Influencers have been involved with business content for a long time now, with this marketing strategy getting popular and staying popular ever since. And short-form content is the perfect way to get involved with this.
Having an influencer on a quickly consumed piece of media isn’t just going to get conversations started but get them started about your brand and what you do.
As a local business, you might not be able to reach the perfect influencer for you. If not, don’t worry! Showing works better than telling. Get creative and film your product or service being enjoyed by real-time customers! This is a really effective way of adding testimonial at the same time as advertising and will still give the effect that an influencer would. Content like this works great if your service/product involves a before and after too so that the audience can see a real transition.
#5 Add value and get Educating
If there’s one thing your business needs to do, it’s adding value. 10/10 purchases are made because of the product or service’s value-adding properties. Whether it adds aesthetic or makes life easier, adding value is important. This goes for your online content too. Making education a priority in your marketing will improve lead generation and build stronger brand loyalty, as well as increasing that all-important site traffic.
How to get TikTok Marketing Right as a Local Business
Now you know the best ways to drive forward traffic, it’s time to think about making it happen. And what better way than to take a look at a local business doing exactly that!
Carpet Repair Guys
, a business located in Bay Area, found success on TikTok at the start of 2021 and have over 23 million likes and 800k+ followers today.
But what’s their secret?
Well, its’s simple. They are authentic and don’t try too hard to be something they’re not. Which is something that’s super important for smaller businesses looking to grow organically online. Keeping it real is really valuable in today’s climate.
Let’s face it, do the internet actively seek TikTok’s about carpet repair? Probably not, which is why their marketing is incredible!
The founder uses light and humorous commentary to show the company’s processes in a satisfying way. By using time lapses of real-time business life, their videos have gone viral on more occasions than we can count on one hand.
As a local business yourself, you’ll need to find your niche and play around with TikTok, Instagram Reels and YouTube Shorts to find your flow. But all it takes is a few seconds and you’ve got yourself a good start.
Whether you decide to add commentary over business processes like the Carpet Repair Guys or you use trending sounds to bring your videos to life, there are so many different ways you can make short videos work.
And don’t forget, short-form video content is great for starting conversations, and Carpet Repair Guys utilise this activity to respond to online comments in the form of videos and strengthen the relationship they share with the community on the platform.
Keep this in mind as short videos really do open the door to more audiences than you might think!
Be sure to check out the Carpet Repair Guys on TikTok to get some ideas of how you could get started.
Conclusion
If you’re a local business looking for new ways to improve your marketing strategies and create content that sells, it’s time to shift to short-form content and watch your traffic soar.
There is no ‘one shoe fits all’ method of leveraging short video content to drive more traffic for your business. Instead, there are a whole load of strategies ready for you to play around with and find out which one works best for you and your audience!
For more tips, tricks, and bits of advice on everything marketing and more, head over to our website and check out our other digital marketing resources designed for local business.