Video content is a powerful tool that can be utilized by companies both large and small - but it is especially valuable for smaller businesses. It's initial low-cost, and potential high ROI makes getting noticed over your competition easier than ever before. It allows you to engage with your audience in ways that just were not possible 10 years go. Leverage your video content across social media, and you will be rewarded with a new stream of targeted traffic that can be tapped into time and time again.